Search engines like Google are asking the question 'Does this site deserve to be on page one of our results?'. We can help you ensure that your content is punchy, relevant and effective and climbs up the rank in the search results.
We approach the process in three stages.
The first step is to define which search phrases you wish to be found on. We work with you to define the phrases, then we enter these into our software which runs a check on each phrase and reports back to us the position achieved for the website in each search engine ( eg google.co.uk, or google .com, bing and yahoo ). This gives us a starting point for the project.
We take the list of chosen search phrases and look at the content of the website in terms of both text and structure. If needed, we create specific pages to phrases in order to achieve the SEO goals.
We then work through the entire site and edit many small details. In technical terms this involves:
Creating optimised page titles
Creating effective meta page headings and meta descriptions
Removal of duplicate content from pages
Image ‘Alt tags’ optimised on all images
Anchor text for outgoing links optimised as appropriate
Keyword density check
XML Site Maps including Google & Yahoo / Bing
Once the goals and the actual website work has been completed we embark on a regular monthly programme. We are happy to go through the specific activity in technical terms but this can get quite involved. In essence it is this involves a mix of the following:
Social Media Marketing, including Social Bookmarking
High Quality Relevant inbound Links
Blog post creation and optimisation
If you would like a more detailed breakdown we are happy to provide this.
SEO is not an instant solution and will require an ongoing monthly programme. In order to monitor progress we run our analysis software on a monthly basis and supply a report which gives the monthly position and details all movement from the previous report.